In a mad mix of game-show glitter and marketing flash, Airbnb is offering customers a chance to spend a night in a Paris museum, stay in houses mocked up to look like movie settings, or sleep surrounded by eight Ferrari racing cars.
Those and other chimerical listings are part of a splashy new campaign by the short-term rental giant, which wants to portray itself as a company that sells experiences and not just alternatives to staying in a hotel.
CEO Brian Chesky announced the 11 temporary listings — Airbnb is calling them “icons” — at an event Wednesday in Los Angeles.
The San Francisco company hit upon the idea for the publicity caper after seeing the response to a Barbie-themed house in Malibu, California, it listed last year in conjunction with a hit movie about the Mattel fashion doll. The formula is the same: link a promotion to a pop-culture product, celebrity or event.
Related articles：
Related suggestion：
Amazon's selfPGA CHAMPIONSHIP '24: Spieth gets another Grand Slam shot. Hardly anyone is talking about itCharter flights for WNBA road games was an early Mother's Day gift for players with childrenGeorge Clooney to make his Broadway debut in 'Good Night, and Good Luck'Greek and Turkish leaders seek to stress thawing relations but tensions remain under the surfaceHoward University cancels graduation midWhy taxpayers shouldn't have to fork out for entitled millennials' lavish weddingsEvri issues warning over huge rise in smishing scamsTrump hush money trial: A timeline of key events in the caseSlovakia upsets the US in OT at ice hockey worlds and Finland eases past Norway
2.0897s , 5259.75 kb
Copyright © 2024 Powered by Want to spend the night in a Paris museum or a house owned by Prince? Airbnb plans to list them ,International Insights news portal